Public Relations

Rebranding the Israeli Narrative

​​​​​​​Factual refutability of Palestinian Arab libels is totally ineffective because propaganda is about imbuing emotions not facts.Op-ed.

Israel is in the right - so who cares about media lies?

Being on the right side of history matters more than vainly trying to achieve positive pr from an antisemitic world. Op-ed.

Grief and gratitude for a Woman of Valor

I was privileged to play a pivotal role in the communications and public relations effort in the US overseen by Esther Pollard.Op-ed..

Israel Public Relations advice

Israel’s FM Yair Lapid warned that Israel will face intense campaigns to label it an apartheid state in 2022. Here is how to fight. Op-ed.

Escalating antisemitism - the blame Israel bears

There is a symbiotic link between the abysmal conduct of Israel’s public diplomacy and the crescendo of Judeophobic frenzy worldwide.Op-ed.

Why Zionism is losing the PR war

Truth is more complicated than slogans. It is easier to believe simple slogans even if they are false. Op-ed.

Update: US defense minister's plans while in Israel

United States Defence Minister Austin will be given tours of Israel's memorials and join Benny Gantz for a statement to the public.

Filmmaker attacked in haredi neighborhood

A film crew shooting in a haredi neighborhood found themselves targets of public anger and verbal abuse.

Redirecting Alinsky tactics to support sovereignty

You only influence public opinion when you make noise and are willing to step outside of the circles which  agree with you. Op-ed.

Supreme Court Chief Justice hires media adviser

In a first, communications adviser for the court appointed. MK Smotrich: 'When the justice system does its job, it won't need a PR person.'

Producing historical movies would greatly serve Israel's image

Deputy FM to visit prestigious US universities

Deputy Foreign Minister Hotovely leaves on US campus tour to support pro-Israel activists and fight anti-Israeli propaganda and lies.

'Israelis need to speak from a position of strength'

The Lilyan Wilder Center for Communication Excellence works to train those who speak on behalf of Israel on how to get their message across.

PR tips for the IDF

TV Stars: Israel trip changed our lives

Hollywood actors speak with Arutz Sheva about their trip to Israel. 'It exceeded all expectations'.

American TV stars visit Israel

Hollywood TV stars tour Israel, visit Israeli hospitals; Internal Security Minister says tour 'builds bridges' for Israel.

Combatting BDS on US campuses

Pro-Israel activist Ran Bar-Yoshafat, author of “I flew to speak about Israel”, speaks about current events & their influence on Israeli PR

The media as a weapon in the Israeli/Arab war

Netanyahu pushes to appoint controversial PR chief

Prime Minister intends to go ahead with appointment of Ran Baratz, despite his Facebook posts against Obama and Kerry.

American Jewry must fight against ignorance

Veteran US-Jewish leader Malcolm Hoenlein on building bridges between Israel and US Jews, fighting ignorance, and a fateful US election.

On the need for a new and independent Israeli advocacy authority

Bennett: Appoint Ran Baratz and don't apologize

Education Minister says Prime Minister Binyamin Netanyahu should appoint Ran Baratz as public diplomacy head if he so wishes.

Obama and Netanyahu in Public Diplomacy War

Despite wanting otherwise, President Obama will likely have to confer with Prime Minister Netanyahu on final Iran deal, says expert.

Why Do Jewish Students Join Anti-Israel Orgs?

In controversial video, young activists accuse pro-Israel establishment of failing them, focusing on 'bikinis and hi-tech' - but is it fair?

Developing Israel's 'Regional Superpower'

Israel punches above its weight, but the country needs more than a military strategy to amplify its strength, says Eytan Gilboa.

Game-Changing Israeli PR: Making Things Personal

Expert tells Arutz Sheva how Scarlett Johansson's BDS flap teaches how Israel can market itself so much better.

How Do You Re-Brand Israel?

Professor explains how Netanyahu's Congress speech signals a shift on public diplomacy efforts, and outlines what else needs to be done.

CNN's Jim Clancy Steps Down After Anti-Israel Rant

Without giving reason, news anchor Jim Clancy resigned on Friday from CNN after 34 years.

UK 'Palestine' Vote: A Failure of 'Hasbara'?

Britain's leading pro-Israel group tells Arutz Sheva Israeli gov't urged them not to lobby MPs - smart move or PR blunder?

Frmr. CA Minister: 'Mixed Messages' Harm Hasbara

Professor Irwin Cotler says pro-Israel PR must focus on 'cohesive message' - especially in wartime.

Israeli University Fights War on Another Front

Student Union at Interdisciplinary Center in Herzliya (IDC) opens ‘hasbara’ room in effort to fill public diplomacy vacuum.

'Conference Participants Being Fed Lies'

David Bedein of the Israel Research News Agency claims there is a stream of misinformation flowing from Presidential Conference.

‘I Vote Israel’ on Campus Across the USA

Advocates for Israel in the US are using the upcoming elections to educate their peers about its democracy via “I Vote Israel.”

Edelstein: Peres Comments Hurt Public Diplomacy

"We spit blood trying to counter the Palestinian propaganda, and Peres takes our efforts backwards," says Minister Yuli Edelstein.

An Eye for a Lie: IDF Training Combat Cameramen

Combat cameramen embedded with fighting units will provide footage to fight enemy disinformation, and kill bad guys too.

Positive Message on "Israel Up Close" Site

"I'm not saying we're going to change anybody's minds," says Harvey Karp of Israel Up Close, "but we can open their minds."

'Local Leftist Media Harms Israel's Hasbara'

Media analyst Chanie Luz: Israel needs to take a look at how its leftist-slanted media affects the way Israel is perceived globally.

Israel Should Not Be Afraid of the PR Battlefield

Israeli journalist Boaz Bismuth: Just as The New York Times criticizes Israel, Israel can criticize the New York Times.

Israel's Public Relations Effort is Not a War

Foreign Ministry Spokesman Yigal Palmor: The anti-Israel propaganda has increased but foreign media aren't necessarily buying it.

IDF Spokesperson: We Need to be Proactive

IDF Spokeswoman at Knesset session on public relations: We don't wait for the reporter to ask questions. We are proactive.