We Jews can no longer allow ourselves the luxury of a house divided. We've already seen that the enemies will kill us as one. Now we need to find the strength to live as one.
Arranging meetings only with social media greats instead of real grassroots fighters for Israel's image was not a wise decision. Here is who the PM should have met in New York. Opinion.
Amid severe criticism of Israel's public diplomacy performance, the government is expected to approve today the establishment of a public diplomacy unit in the Foreign Ministry.
Words are all we have...even if they are malevolently twisted to demonize Jews and glorify jihadists. But we have to try. Some suggestions to put the anti-Israel interviewers on the defensive. Opinion.
'Recognition of Palestinian state does not signal diplomatic collapse,' says Meir Ben Shabbat, former National Security Council head.
Foreign Minister Gideon Sa'ar reported today on Israel's diplomatic efforts at a meeting of the Foreign Affairs and Defense Committee, saying that there was a broad range of initiatives underway to provide diplomatic cover for the war.
We cannot win and we must not try to. What matters is what we do, not what they say. Jew haters are unworthy of our time, says a PR celeb. Opinion.
The National Public Diplomacy Directorate in the Prime Minister's Office launched a campaign amid the UNGA to show the Iranian regime's true face.
Prime Minister's Office National Public Diplomacy Directorate launches new video seeking to raise awareness of the hostages being held by Hamas: No family in the world should celebrate like this.
Ofir Dayan explains in an interview with Arutz Sheva-Israel National News the impact of public diplomacy on the battlefields of Gaza.
Internationally acclaimed Israeli singer Noa Kirel spoke to Arutz Sheva about her work for Israeli public diplomacy and the importance of fighting for Israel online.
Eylon Levy, the Israeli government spokesman who became a leading name in Israel advocacy, announced that he would leave his government position to launch an independent civilian Israel advocacy initiative.
He has mastered the art of pushing back in a world where Israel is regularly condemned. Why is that a problem for Israeli PR? It should be just the opposite. Whose cheese has he moved? Opinion.
Israel must not assume the world sees things as it does, because that is absolutely not the case. Op-ed.
A delegation of Israeli women on a public diplomacy visit to Columbia University found themselves in a verbal confrontation with anti-Israel protesters on campus.
Ruth Haran, who survived both the Holocaust and the October 7th massacre, leads viewers on a chilling journey showing the similarities between the two.
Eylon Levy arrived in London where he will present Israel's case to 10 of Britain's foremost media outlets.
A billboard campaign for the hostages, to be displayed in Holland around the Hague, has been rejected by more than 10 public relations companies.
MK Dan Illouz claims that civilians can counter hostile propaganda faster than the government - and that the speed is vital for Israel.
Blue and White Future, whose leaders include former Chief of Staff Ehud Barak, hires Trident DMG to help fight government judicial reform.
The story of anti-Zionism is filled with Israelis who thought that hasbara—propaganda—was unimportant. Have they learned? Op-ed.
Public Diplomacy Ministry's newly released video reveals the truth about what really happened at Al-Aqsa Mosque last week.
Factual refutability of Palestinian Arab libels is totally ineffective because propaganda is about imbuing emotions not facts.Op-ed.
Being on the right side of history matters more than vainly trying to achieve positive pr from an antisemitic world. Op-ed.
I was privileged to play a pivotal role in the communications and public relations effort in the US overseen by Esther Pollard.Op-ed..
Israel’s FM Yair Lapid warned that Israel will face intense campaigns to label it an apartheid state in 2022. Here is how to fight. Op-ed.
There is a symbiotic link between the abysmal conduct of Israel’s public diplomacy and the crescendo of Judeophobic frenzy worldwide.Op-ed.
Truth is more complicated than slogans. It is easier to believe simple slogans even if they are false. Op-ed.
United States Defence Minister Austin will be given tours of Israel's memorials and join Benny Gantz for a statement to the public.
A film crew shooting in a haredi neighborhood found themselves targets of public anger and verbal abuse.
You only influence public opinion when you make noise and are willing to step outside of the circles which agree with you. Op-ed.
In a first, communications adviser for the court appointed. MK Smotrich: 'When the justice system does its job, it won't need a PR person.'
Deputy Foreign Minister Hotovely leaves on US campus tour to support pro-Israel activists and fight anti-Israeli propaganda and lies.
The Lilyan Wilder Center for Communication Excellence works to train those who speak on behalf of Israel on how to get their message across.
Hollywood actors speak with Arutz Sheva about their trip to Israel. 'It exceeded all expectations'.
Hollywood TV stars tour Israel, visit Israeli hospitals; Internal Security Minister says tour 'builds bridges' for Israel.
Pro-Israel activist Ran Bar-Yoshafat, author of “I flew to speak about Israel”, speaks about current events & their influence on Israeli PR
Prime Minister intends to go ahead with appointment of Ran Baratz, despite his Facebook posts against Obama and Kerry.
Veteran US-Jewish leader Malcolm Hoenlein on building bridges between Israel and US Jews, fighting ignorance, and a fateful US election.
Education Minister says Prime Minister Binyamin Netanyahu should appoint Ran Baratz as public diplomacy head if he so wishes.
Despite wanting otherwise, President Obama will likely have to confer with Prime Minister Netanyahu on final Iran deal, says expert.
In controversial video, young activists accuse pro-Israel establishment of failing them, focusing on 'bikinis and hi-tech' - but is it fair?
Israel punches above its weight, but the country needs more than a military strategy to amplify its strength, says Eytan Gilboa.
Expert tells Arutz Sheva how Scarlett Johansson's BDS flap teaches how Israel can market itself so much better.
Professor explains how Netanyahu's Congress speech signals a shift on public diplomacy efforts, and outlines what else needs to be done.
Without giving reason, news anchor Jim Clancy resigned on Friday from CNN after 34 years.
Britain's leading pro-Israel group tells Arutz Sheva Israeli gov't urged them not to lobby MPs - smart move or PR blunder?
Professor Irwin Cotler says pro-Israel PR must focus on 'cohesive message' - especially in wartime.
Student Union at Interdisciplinary Center in Herzliya (IDC) opens ‘hasbara’ room in effort to fill public diplomacy vacuum.
David Bedein of the Israel Research News Agency claims there is a stream of misinformation flowing from Presidential Conference.
Advocates for Israel in the US are using the upcoming elections to educate their peers about its democracy via “I Vote Israel.”
"We spit blood trying to counter the Palestinian propaganda, and Peres takes our efforts backwards," says Minister Yuli Edelstein.
Combat cameramen embedded with fighting units will provide footage to fight enemy disinformation, and kill bad guys too.
"I'm not saying we're going to change anybody's minds," says Harvey Karp of Israel Up Close, "but we can open their minds."
Media analyst Chanie Luz: Israel needs to take a look at how its leftist-slanted media affects the way Israel is perceived globally.
Israeli journalist Boaz Bismuth: Just as The New York Times criticizes Israel, Israel can criticize the New York Times.
