Chris McGreal, writing in the London-based The Guardian this past Thursday, reports, "The Post, a widely respected paper until it fell into former owner Conrad Black's clutches, is seeking to bolster its North American circulation by building on the blossoming relationship between the Israeli right and Christian fundamentalists."

"The content is going to be jointly put together by the Jerusalem Post and the International Christian Embassy [of Jerusalem, the ICEJ]," Post editor David Horowitz is quoted as telling the Guardian. "It'll be things like archaeology and tourism and ideological arguments and dilemmas and so on. Obviously, when your predominant mindset is a Jewish audience there are different stresses that go into providing content, whereas if you're doing it for a Christian audience, there are going to be very different emphases and different focuses."

Responding in advance to criticism he and his paper can be expected to face for working with an evangelical organization, Horowitz said, "The International Christian Embassy has been operating in Israel for many years and [is] very aware of the framework. There are laws in Israel against giving inducement to people to convert, and that organization has operated within the framework to the satisfaction of the Israeli government. That is actually very important to me."

Media activist Yisrael Medad, the Vice Chairman of Israel's Media Watch said, "While there is no reason for a paper to seek specialized audiences, one would think that the Russian population in Israel would be one target audience that an Israeli newspaper would be interested in before going abroad. Obviously, the financial aspects of this development override the responsibilities of a newspaper to its own community."

A call to the ICEJ revealed that its offices are closed for the holiday of Sukkot, until Oct. 26.