גוגל- הרבה יותר מסתם מנוע חיפוש
גוגל- הרבה יותר מסתם מנוע חיפושצילום: iStock

SEO professionals would say that hyperlinks are equal to virtual currency: the more backlinks your website has, the more reputable it is. High-quality, interesting and unique content will easily go to the top on its own. However, trust in the host is still one of the fundamental ranking criteria for this search engine.

Backlinks from trusted platforms continue to help strengthen this trust. Therefore, as soon as you start your cannabis store online, you will need to invest in link building as one of the fundamental SEO instruments. It is also explained by the fact that promoting your resource may be very complicated because the advertising methods for this niche are also limited. So, let’s try to figure out what link building instruments may help you advertise your business.

Authority as the key to the top

Link building is the process of getting hyperlinks to your cannabis store from other resources. The primary and most important function of a link is navigation: backlinks are used by people to navigate to other webpages and external websites and by search bots to crawl the web. How have hyperlinks become important in assessing the quality of a host? The answer lies in the very nature of the web: it is chaotic and develops without any control. Anyone can post anything and in any way they want. How can a search engine figure out whom to trust?

Google was the first search engine to use backlinks as a ranking factor for websites. The logic is simple: if your cannabis store has backlinks, then it is authoritative and should be trusted. Of course, SEO professionals immediately took advantage of this opportunity, starting to sell and buy backlinks. It looked like a miracle: having bought a hundred hyperlinks, you could get to the top and stay there until one of the competitors buys more. However, now the cannabis link building services are different. A competent approach to building a link profile eliminates the risk of getting punished. Everything depends on the skills, strategy, and tactics of the link builder. Read further for more about the varieties of backlinks.

Where to get backlinks?

Let’s clarify one crucial thing: there are no “purchased’’ and “organic” backlinks. Search engines do not penalize resources for the fact of transferring money to place links. Sanctions are applied for the use of low-quality, useless backlinks that are misleading search robots. But even a useful link today is much more often acquired for money than it appears by itself. Organic backlinks were useful in the era of forums and blogs. Forums have died, blogs have turned into advertising platforms, and users have moved to messengers, and the latter are not indexed. So, what methods are used now by the cannabis companies to get backlinks?

Eternal links

To build trusted cannabis links, professionals use a resource of special link exchanges. You choose a donor webpage, place an article on it, and put a link in the text. The main difficulty of this method is to find a high-quality “donor” made not for the sake of link sales and posting good enough content. And of course, such a donor must have a live audience, otherwise, no one will follow your backlinks.

Limited-time hyperlinks

They are found on the same link exchanges but are placed only for the paid period. Another feature is the backlinks type. If “eternal’’ hyperlinks are placed in the texts, then the rented ones, as a rule, are placed anywhere. There is frankly little sense from them. However, if you know how to handle them and understand what they can be used for, this is also a good instrument.

Outreach

This method is more often used by optimizers because of its unique efficiency. You find a suitable donor website and directly contact the owner with an offer to place a link to you. Not every webmaster will agree, but in some cases, they can even post a link for free. Outreach can be very effective, but you have to be persuasive and have the time and the big budget for this kind of link.

PBN

In this case, your own network of websites is created, which gives backlinks to your cannabis online store. In no case should search engines understand that this is a network, otherwise, severe sanctions will follow. Considering the time, effort, and money used for creating PBN, banning the network is very painful. A working PBN is built from abandoned domains with a good history, link profile and reputation. Such domains are often quite expensive. You need a lot of them: a good network includes up to a hundred domains.

Crowd marketing

The backlinks to your cannabis online store will be placed on resources where live Internet users actively communicate – usually on forums or social networks. Quality hyperlinks of this kind are very effective. However, getting them is almost impossible: forum owners actively protect themselves from spam. Crowd marketers most often use either low-quality resources or even create their own forums, where one bot publishes the topic “Where to buy weed”, and the other answers it with a link.

Multilevel link profiles

Modern link building traditions are most often based on the use of backlink tiers. The top of the pyramid is your cannabis store. Backlinks from level-1 lead directly to it. At the first level, there are the best backlinks with the maximum weight, from authoritative resources, high-quality satellites, outreach, authoritative directories, and blogs.

The middle level of the pyramid consists of secondary backlinks of lower quality. These are contextual backlinks, social signals, and hyperlinks from social networks. The task of this level is to support the first level, to speed up the indexing of its backlinks. The main problem with implementing a multi-level link profile is the budget. As links of the first level are suitable for the second and even third tiers, the structure of the profile is often limited to this. Such a structure is less effective, less controlled, and more vulnerable in all respects.

Of course, there are segments where you can get into the top 10 without buying a single link. However, the cannabis niche doesn’t belong to them. Links from trusted resources continue to help strengthen the authority of the resource. If you are going to promote your cannabis store and plan to use link building for this, start with the website improvements. If you have low-quality content, a slow and inconvenient website, or an uninteresting commercial offer, backlinks will not help you.