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For brands, the only thing worse than a bad reputation is total apathy. Getting the general public interested in your venture is the first challenge that most B2C businesses have to overcome, and it can be hard. And while there is no universal method that can guarantee success in this area, there are some things you can try to increase your chances. Here are some of the ways in which you can get attention to your business online.

1 - Social Media Marketing

A common mistake when businesses approach social media marketing is to try to be present on all platforms at once. Yes, big businesses often have a presence on all major platforms, but they also have dozens of employees dedicated to social media marketing alone.

As the owner of a small business, you want to focus on one or at most two platforms while starting out. And make sure you explore both free and paid social media marketing options. Focusing your attention on a smaller number of platforms will help you master the formula for success in them, and make it easier for your brand to put out quality content reliably.

2 - Content marketing and SEO

Search Engine Optimization is harder to get into, and it becomes more complicated every year. But the core principle behind it is simple: if you put good content online, people may become interested in reading it, which will get you points with the different search engines.

Content marketing isn’t mandatory for your company’s success, but it’s a good thing to attempt if your goal is to build your brand’s reputation. Especially if you have the luxury of being able to focus on a marketing effort that may take months to bear fruits.

3 - Press releases and content placement

A good way to get the word about your content out there quickly is to pay to have your brand and/or content featured on different sites. Press release distribution networks can get your copy on dozens of websites around the web in a matter of weeks, including the sites of major publications like Forbes.com and Entrepreneur.com.

Another advantage of content placement is that it serves to boost your brand’s reputation. Consumers and other business leaders make all types of assumptions about brands that can get featured on prestigious websites, and those assumptions are almost universally good.

4 - Search engine marketing

You can pay search engines to feature your site at the top of the page when users research certain keywords. This type of marketing offers a great return on investment, as search engines have tools to help you target a very specific demographic. And you only pay for the number of people who click your link, so you won’t lose money when someone ignores your link.

On top of that, you can also pay to have your link appear first when people search for keywords associated with your competitors, immediately placing your brand in front of those consumers as an alternative to whatever brand they are loyal to.