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The Haftorah for Parshat Vayeshev, drawn from Amos (2:6-3:8), is wake-up call delivered with the thunder of Divine conscience. It is neither soothing prose nor gentle admonition. Amos speaks like a man aflame who strode into the northern kingdom of Israel to confront a society drowning in comfort yet starving for righteousness. His words echo across the millennia because they describe not only his generation but every generation in danger of forgetting Who truly guides its fate.

Parshat Vayeshev introduces us to the unraveling of Joseph’s family saga, with brothers selling a brother, jealousy masquerading as justice and the hidden hand of Providence quietly shaping history. The Haftorah stands beside it like a prophetic mirror. If the Parasha shows us how individuals can go astray, Amos shows us how nations do.

Amos begins with a jarring indictment: “For three transgressions of Israel, and for four, I will not turn away punishment” (2:6). He cites corruption, cruelty, exploitation of the vulnerable and a culture that has sanitized injustice. The prophet does not rant about minor ritual lapses. He speaks about the foundational pillars of a moral society - truth, compassion, responsibility for the weak - and he declares that when these collapse, no amount of outward religiosity can compensate.

It is impossible to read Amos’s charge in the opening verse about “the righteous being sold for silver and the needy for a pair of shoes” without hearing echoes of Joseph himself, sold by his brothers for twenty pieces of silver. The resonance is deliberate. The Torah portion tells the story; the Haftorah tells the lesson. Joseph’s sale was not merely a family tragedy - it became a national cautionary tale about what happens when envy overrides empathy, when human dignity becomes negotiable, when brothers cease to see one another as brothers.

Amos, standing centuries after Joseph, sees the same flaw reappearing in the public square. Society has grown materially wealthy but morally poor. Courts can be bought, the poor are trampled and cynicism has replaced covenant. It is a world where people recite blessings yet ignore suffering, where the Divine voice is admired but not obeyed. It is the ancient version of a modern problem: ethical complacency disguised as spiritual confidence.

But Amos does not only rebuke; he explains. The reason G-d holds Israel to account is precisely because Israel is chosen. “You alone have I known from among all the families of the earth; therefore, I will visit upon you all your iniquities” (3:2). It is a line as difficult as it is exalted. As Rashi (Rabbi Shlomo Yitzchaki, 1040-1105) explains, G-d is saying, “I loved you but you sinned against me”. With chosenness comes responsibility. With privilege comes purpose. A violin crafted by a master is expected to produce music, not noise; so too with the Jewish people.

G-d’s expectations are not a burden but a compliment, proof that He still believes we can rise above the gravitational pull of the surrounding culture.

Amos then shifts from accusation to revelation, unveiling the spiritual mechanics of Jewish destiny. “A lion has roared, who shall not fear? The Lord G-d has spoken, who can but prophesy?” (3:8). The lion’s roar is reality announcing itself. It reminds us that history is not random, that the covenant is not decorative, and that ignoring G-d’s voice does not silence it.

Joseph’s life, too, was a series of roars disguised as whispers. Sold into slavery, imprisoned on false charges, forgotten by those he saved - yet each chapter pushed him closer to his divinely tailored mission. What looked like earthly chaos was in fact Divine choreography. What appeared to be abandonment was preparation. The Parsha reveals Providence in the personal sphere; the Haftorah reveals Providence in the life of the nation.

Amos’s message is harsh because G-d’s hope for us is high. He believes the Jewish people are capable of greatness, not mediocrity. He believes in our capacity to repair, return, and rebuild. When He warns Israel, it is because He refuses to give up on Israel.

And this is where His message speaks most urgently to us.

We, too, live in a time of great blessing and great confusion. Our nation is sovereign again in its ancient homeland - something Amos could only dream of - yet internal fractures threaten our unity. The global Jewish community enjoys unprecedented influence and opportunity, yet assimilation, polarization and rising anti-Semitism challenge our resolve. We are prosperous but pressured, confident yet anxious, grateful yet uncertain. In such a moment, Amos’s voice cuts through the noise.

He reminds us that Jewish survival is never automatic; it is earned through moral clarity and collective purpose. He urges us to care for the vulnerable, to pursue justice not as a slogan but as a sacred mandate, and to remember that G-d has a claim on us - not to diminish us, but to elevate us.

The Haftorah ends not with despair but with the steady insistence that truth will be heard. A lion’s roar cannot be ignored. A prophet cannot remain silent. A nation with a destiny cannot drift forever.

The story of Joseph begins with a fall but ends with redemption. Amos assures us that the Jewish people follow the same arc - if only we heed the roar before it becomes a lament.

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Rabbi Michael Freund, a former Deputy Communications Director under Prime Minister Benjamin Netanyahu, is the Founder and Chairman of Shavei Israel (www.shavei.org), which assists lost tribes and hidden Jewish communities to return to the Jewish people.