The government and Jewish Federations-funded MASA program is offering Israel as “an alternative Stimulus Plan” for American Jews. More than 1,500 Americans Jews are working, learning or volunteering in Israel through the MASA initiative.
Since the economic crisis began, MASA has received more than 4,000 inquiries about post-college programs, and the number of participants in the program is expected to double in the next year.
"Before the economic crisis, there wasn't that impetus to look beyond the traditional career path," Aaron Goldberg, MASA's director of recruitment, told Reuters. "Now there are less jobs and less internships, so this becomes a great way to add something to your portfolio."
The MASA “alternative stimulus” program targets young American Jews and encourages them to volunteer and work in the Jewish State.
The campaign includes a website www.abetterstimulusplan.org as well as a brochure, guidebook and three short videos, and speaks directly to the needs of young adults searching for the light at the end of the tunnel.
“It’s important that Jewish young adults know that even in these dire economic times, they can still find real opportunity for personal and professional growth in Israel,” says MASA North American Director Avi Rubel.
The campaign asks prospective candidates, “Do you want to boost your resume? Do you want to lend a hand? Do you want to stimulate your brain?” It reminds them that Israel has global entrepreneurial incentives where they can "create a positive change in a diverse society.”
It offers students the opportunity to “discover a country that is your classroom and forge strong connections with your Jewish peers.”
One MASA video features “Rachel,” a recent college graduate with no real job prospects, underappreciated and nearing disillusionment, answering the phone and performing menial tasks at her father’s office, and failing to entertain her audience at a senior citizen comedy night. At the end of each clip, MASA’s answer to Rachel’s dilemma is delivered in a voiceover, “Don’t let the economic downturn be your downturn.”
Currently, there are more than 1,100 participants on post-college programs in Israel, 56 percent of whom are Birthright alumni.