World's smallest cell phone and "jackets"
World's smallest cell phone and "jackets"Israel news photo: Modu

An Israeli firm has launched the world’s smallest cellular phone. The tiny phone, which has won an entry in the Guinness Book of Records, measures 7.2 centimeters (2.83 inches) by 3.76 cm. (1.47 inches) by .78 cm. (less than a third of an inch).

It has a memory of 2 GB.

Modu, whose chief executive officer Dov Moran also came up with the Disk On Key, said it will market the phone through Cellcom and later in Europe, South American and Southeast Asia. No plans have been developed yet for marketing it in the United States.

Cellcom initially will offer the new phone to a limited number of Israeli customers before expanding the market by the end of the year.

The new product combines the tiny cellular phone with “jackets” that change the phone’s settings and adds features to it, such as a “music jacket” with tracks stored in it.

Moran, from Kfar Saba located north of Tel Aviv, said, "The initial launch is a significant stepping stone in development of the Company.” He noted that both his company and Cellcom are Israeli firms.