The orange campaign is currently leading with an approval rating of over 67%, more than five times higher than its nearest competitor - the new logo of the Pelephone company. Bank HaPoalim's distribution of large Israeli flags on Independence Day is third with 11.6%.
Orange has taken over as the color of choice for many children's and youths' T-shirts. Many people wear orange braclets, scarves, and yarmulkes, and children's schoolbags, teenagers' backpacks and adults' briefcases are adorned with orange ribbons, as are car antennas throughout the country. Walking canes, yeshiva-style hats, and store windows have also been seen sporting orange ribbons.
Click here to view a photo essay documenting the spread of orange on Israel’s streets.
Asked to name the biggest marketing failure of the year, nearly 60% of the respondents say (as we go to press) that it was the Education Ministry's Dovrat Reforms plan.
To take part in the Hebrew-language survey, visit "www.themarker.com/tmc/generalSurvey.jhtml".