World-renowned sex therapist Dr. Ruth Westheimer has launched a campaign, with the Hillel campus organization to get North American Jewish college students to be passionate... about Israel.



Dr. Ruth will serve as international honorary chair of Hillel's “Love Is Real” pro-Israel campaign. “The world's largest Jewish campus organization and the diminutive diva of responsible romance are joining together to introduce college students to one of the world's oldest love stories: the romance between the people of Israel and the Land of Israel,” says a press release announcing the project’s launch.



"The relationship between the Jewish people and Israel can serve as a model," says Dr. Ruth. "It is loving, lasting, and responsible."



Dr. Ruth, a Holocaust survivor who was a member of Menachem Begin’s Irgun underground fighters during Israel's War of Independence, is also an author, college professor, and media celebrity. Dr. Ruth is a frequent lecturer on college campuses where her candid, frank advice on sexuality has earned the respect of college students.



"Students trust Dr. Ruth, whether she's discussing an overactive libido or biblical Megiddo," says Hillel's Center for Israel Affairs Director Wayne Firestone. "This campaign will help students understand that anyone can love Israel, whether they are is interested in business, or art, or social justice."



Dr. Ruth will launch the "love is real" campaign at Hillel's international Professional Staff Conference in Princeton, N.J. More than 350 students will be introduced to "love is real" initiative during a special December mission to Israel.



Hillel is also bringing 2,300 students to Israel this winter through the ‘birthright’ Israel program.