An Israeli company, Taro Pharmaceutical Industries Ltd., has been awarded the 2003 Good Buy Award from the Good Housekeeping Institute for its line of spill-resistant children’s medicines. Selected from among thousands, it was one of only seven products, and the only healthcare product, so honored by the Institute, affiliated with Good Housekeeping magazine.
Called ElixSure, the products are single-symptom formulations used for fever/pain, cough and congestion. The products pour like liquids but resist spilling, even if the spoon is turned upside down. The medicines do not require shaking before administration, and they come in bubble gum, grape and cherry flavors. ElixSure medicines are available throughout the United States.
The 9th Annual Good Buy Award products are featured in the January 2004 issue of Good Housekeeping magazine, which states that each Good Buy Award product is “designed to make it easier to care for your home and your family.” Regarding ElixSure, Good Housekeeping notes, “No spilling ensures you’ll deliver a full dosage.”
“We appreciate this recognition by Good Housekeeping, an organization that has earned the trust and respect of consumers,” said Barrie Levitt, M.D., Chairman of Taro. “Giving liquid medicines to children can be frustrating for parents, doctors and children at a time when the emphasis should be on comforting a sick child. An unpleasant struggle often develops, which can result in spills, stains and inaccurate dosages of medicine. We believe ElixSure's spill-resistant formulations go a long way towards solving this problem.”
Taro was founded in Israel in 1950 as a joint venture of Israeli pharmacists and American doctors, with the express aim of serving the pharmaceutical needs of Israeli and international consumers.
Called ElixSure, the products are single-symptom formulations used for fever/pain, cough and congestion. The products pour like liquids but resist spilling, even if the spoon is turned upside down. The medicines do not require shaking before administration, and they come in bubble gum, grape and cherry flavors. ElixSure medicines are available throughout the United States.
The 9th Annual Good Buy Award products are featured in the January 2004 issue of Good Housekeeping magazine, which states that each Good Buy Award product is “designed to make it easier to care for your home and your family.” Regarding ElixSure, Good Housekeeping notes, “No spilling ensures you’ll deliver a full dosage.”
“We appreciate this recognition by Good Housekeeping, an organization that has earned the trust and respect of consumers,” said Barrie Levitt, M.D., Chairman of Taro. “Giving liquid medicines to children can be frustrating for parents, doctors and children at a time when the emphasis should be on comforting a sick child. An unpleasant struggle often develops, which can result in spills, stains and inaccurate dosages of medicine. We believe ElixSure's spill-resistant formulations go a long way towards solving this problem.”
Taro was founded in Israel in 1950 as a joint venture of Israeli pharmacists and American doctors, with the express aim of serving the pharmaceutical needs of Israeli and international consumers.