TechBehemoths is recognized worldwide as a leading authority in evaluating and ranking digital agencies, and its Global Excellence Awards have become a key benchmark within the international digital industry.
Following Leos Media & Interactive’s ranking as the leading digital agency in Israel for 2025, including wins in three major categories, we are pleased to speak with Marcel Sobieski, CEO of TechBehemoths, to gain deeper insight into the methodology, decision making process, and broader industry perspective behind this achievement.
Interview Questions
What are the main criteria behind TechBehemoths’ ranking process in the Global Excellence Awards?
When my team and I first built in 2022 the Global Excellence Awards at TechBehemoths, we started from a very simple question: how do real clients actually choose a digital agency? Our ranking process focuses on verified client reviews, proven delivery history, service-specific expertise, and long-term performance on the platform. We analyse how agencies are discovered, shortlisted, contacted, and repeatedly chosen by companies searching for WordPress agencies, SEO agencies, PPC agencies, and full-service digital partners.
What we deliberately exclude is paid influence. Rankings cannot be bought. Visibility in Awards cannot be sponsored. Agencies earn their position through consistent results, genuine client demand, and measurable outcomes over time. That discipline is exactly why TechBehemoths has become a trusted digital agency comparison platform globally. I think one of the three words that describes TechBehemoths as a platform is “meritocracy", and we are satisfied to know the industry associates us with this.
What were the key factors that led to selecting Leos Media & Interactive as the leading digital agency in Israel for 2025?
Leos Media stood out because everything aligned: the data, the client behaviour, and the feedback.
On TechBehemoths, we saw sustained demand for Leos Media from companies actively searching for top digital agencies in Israel. They were consistently shortlisted and contacted, not just viewed. That distinction matters a lot to our algorithms because it reflects real intent, not curiosity only.
Beyond performance metrics, Leos Media showed maturity in positioning and execution. They were clear about what they do well, realistic about scope, and disciplined in delivery. From our perspective, that combination of clarity, performance, and trust is exactly what defines a market-leading digital agency.
How rare is it for an agency to win simultaneously in the WordPress, SEO and PPC categories in the same year?
It’s genuinely rare, and for good reason, yet not impossible. WordPress development requires structural discipline and long-term stability. SEO demands strategic thinking and patience. PPC is fast, data-driven, and unforgiving. Also, these three services are strongly interconnected. Winning across all three means the agency has strong leadership, well-defined processes, and teams that collaborate rather than operate in silos.
From years of analysing agency performance at TechBehemoths, I can say this level of cross-disciplinary excellence usually only happens when systems, culture, and execution are fully aligned.
Does TechBehemoths place special value on agencies that demonstrate excellence across multiple disciplines rather than focusing on a single specialty?
We value accuracy first. If an agency claims to do everything but delivers average results, that works against them. However, when an agency genuinely performs across multiple disciplines, and we can verify that through client outcomes, repeat demand, and cross-category rankings, it tells us something important about how that agency operates. It shows they understand the full digital growth journey, not just isolated tasks.
Many businesses using TechBehemoths today are looking for tech service provider partners who can connect strategy, execution, and performance. Agencies that can do that consistently earn our respect.
From your perspective as CEO of TechBehemoths, what truly differentiates top-ranked digital agencies from those that fall behind?
The difference is rarely talent. Most agencies have capable people. What separates top-ranked agencies is rather reliability and discipline. They protect quality, pricing, and team health. They’re selective about the work they take on and honest with clients from the start. They invest in long-term relationships instead of chasing short-term volume. Agencies that fall behind usually compromise too early, on scope, pricing, or standards, and over time, that erosion shows clearly in client feedback and market demand.
How would you evaluate the level of digital agencies in Israel compared to other global markets?
Israel is one of the strongest digital markets we analyse at TechBehemoths, especially when adjusted for size. Our platform data shows that Israeli digital agencies attract a disproportionately high level of international demand. Companies searching globally for SEO agencies, PPC agencies, and technology-driven digital partners consistently shortlist Israeli firms. That tells us the reputation is earned through performance, mostly. I must say that one of the first TechBehemoths early adopters was Israel, both in terms of searching for tech service providers and for tech and digital agencies alike.
Do you see any unique characteristics or strengths that define the Israeli digital market?
Yes, speed, pragmatism, and problem-solving. Israeli agencies tend to move quickly, test ideas fast, and adapt without unnecessary bureaucracy. There’s a strong engineering mindset combined with commercial awareness, which translates well into delivering measurable results for clients. That combination is a major reason why international companies actively seek out Israeli digital agencies. For instance, as of today, there are more than 200 verified and reliable tech service providers and digital agencies from Israel listed on TechBehemoths.
When evaluating agencies in Israel, how significant are factors such as company scale, team structure and technological capabilities?
Scale alone carries very little weight for us. We regularly see small and mid-sized Israeli agencies outperform much larger global competitors. What matters far more is how teams are structured, how decisions are made, and how technology supports delivery. Lean teams with clear ownership and efficient systems often deliver better outcomes than large organisations with slow processes.
How important is technological innovation when ranking digital agencies at TechBehemoths?
Technology is critical, but only when it delivers results. We don’t reward buzzwords or trend-driven positioning. It weakens the credibility and value proposition to our users. We look at how agencies use technology, including AI and automation, to improve speed, accuracy, collaboration, and reporting for clients. When technology improves outcomes, it shows up in client satisfaction, retention, and demand, and that directly influences rankings.
Do you believe agencies that fail to adopt advanced technologies will struggle to remain competitive in the coming years?
Yes, without question. Client expectations have changed. Speed, transparency, and measurable ROI are now standard. It became very hard to mislead even non-tech-savvy clients; there are many ready-to-use tools to analyse the work that has been delivered. Agencies that rely heavily on manual processes will struggle to scale without sacrificing quality. From the data we see at TechBehemoths, technology-enabled agencies already outperform others across multiple metrics.
How does achieving a top ranking like this impact the clients working with a leading digital agency?
It significantly reduces uncertainty. Before reaching out to a digital agency, many companies use TechBehemoths as a filtering layer when comparing digital agencies. A top ranking signals that an agency has been validated by the market and by real clients, not just by self-promotion. That trust accelerates decision-making and leads to stronger, more transparent partnerships.
In your view, what should clients truly understand when choosing a digital agency in today’s competitive landscape?
Clients should focus on patterns, not promises. It’s super easy to pitch and prepare a cool marketing proposal. But there is much more behind that. One strong case study is useful, but consistent results across multiple clients are far more meaningful. They should also pay attention to how agencies communicate early on. Experienced agencies ask difficult questions, and that’s usually a sign of confidence and competence.
What major trends do you believe will shape the digital industry in the coming years?
We’ll see fewer agencies, but stronger ones. I like the term “cooperative" meaning a business, or other organisation, which is owned and run jointly by its members, and shares the profits or benefits. This might be the next trend I see, based on the experience from TechBehemoths. Where smaller companies create strategic partnerships and deliver really big things, in a strategic partnership. AI will become embedded in everyday workflows rather than sold as a feature. Outcome-based pricing will become more common. And accountability will increase as clients demand clearer proof of value.
The middle ground, agencies that are neither specialised nor excellent, will continue to disappear.
How does TechBehemoths adapt its evaluation and ranking processes to keep pace with a rapidly changing digital environment?
We continuously analyse real user behaviour on the platform, how companies search for agencies, how they compare options, and what leads to actual contact. Our ranking logic evolves alongside those patterns. The goal is not only accuracy, but usefulness. Rankings must help clients make better decisions in a changing market. To give you a glimpse of our biggest yet update, coming in Q2-2026, we will introduce a new scoring system for companies, called “EXO Score", heavily influenced by AI and 21 metrics and behaviours. We believe that with this update, TechBehemoths will have perhaps the most accurate ranking system in place for tech service providers in our industry.
What does a win by a leading digital agency in Israel represent for the local digital industry as a whole?
It confirms global relevance. From our perspective, Israel is a strategic market for TechBehemoths in 2026-2027. We see strong growth in demand both from Israeli agencies and from international clients actively seeking Israeli expertise. This win reflects that broader momentum and the strength of the local ecosystem.
Finally, what message would you like to share with digital agencies that aspire to reach this level of international recognition?
You know what, this sounds old, but it is actual as never before - focus on delivery. Build trust. Stay consistent. Rankings, awards, and recognition are outcomes, not objectives. When agencies do the fundamentals exceptionally well, recognition follows naturally.
Visit Leos Media & Interactive to discover the strategies and expertise that earned the title of Israel’s leading digital agency for 2025