On Saturday night, December 20, 2025, the magazine for Chaya Bronfman’s new collection, Hollywood Waves, was officially launched. The collection was photographed in Los Angeles and presents a powerful creative connection between two worlds: the glamour and freedom of Hollywood and Jerusalem, where the brand’s story began.
Hollywood Waves was born from moments in which everything aligns: place, spirit, creativity, and the women at the heart of the vision. The photoshoot took place in Los Angeles, a city that for Bronfman is far more than a destination. It is a second home, a source of inspiration, and a creative space where fashion, femininity, and forward-thinking design naturally meet.
At the same time, the emotional core of the collection returns to Jerusalem and to the community of women who have accompanied the brand over the years. Women who believe that a wig can be far more than a fashion item, but rather a statement of identity, confidence, and personal art.
The Hollywood Waves collection introduces advanced techniques and refined craftsmanship, including a new sewing method that creates a natural and precise fit, top lace that simulates natural hair growth and allows freedom of styling, and a unique design tailored to the facial structure of each client with soft lines and precise gradations.
“This magazine is much more than the launch of a collection. It tells a story of a journey, a dream, and women. Los Angeles is a second home for us, with a loyal community of clients who have chosen us over the years out of deep trust. It was important for me to connect these worlds: to shoot in Hollywood and bring the result back to Jerusalem, where it all began, and to the women who have accompanied us from the very first day. On every page of the magazine, we aimed to convey a sense of confidence, movement, and natural beauty, one that allows every woman to see herself. Hollywood Waves was created out of love for the smallest details and a desire to create something that is not only beautiful, but also precise and true to the woman who wears it,” says Chaya Bronfman.
Hollywood Waves represents a collection born between two ends of the world, creating its own visual language: a language of movement, femininity, and effortless waves that appear natural, yet are built on meticulous thought, craftsmanship, and attention to every detail.
