Despite the war on terror, children carrying gas masks to kindergarten and a general strike protesting the government’s new economic plan, Israelis can still find time to continue to laugh.
A creative April Fools Day report put out by Israel's Walla website this morning quoted “very high ranking sources” at the Bank of Israel, saying that in order to correct an accounting glitch that is costing the Israeli tax payer millions of dollars a year, they will soon be producing a new 9.90 NIS coin.
The new coin, said Walla, would be the world’s first coin not based on a round number and would, according to Bank of Israel, allow consumers to regain control of their small change by eliminating the need to "round up" at the cash register. “Since most prices are marked in agorot, which were taken out of circulation long ago, most consumers no longer check the change they get from the tellers,” said the source, “causing a total cost to Israel’s economy over 250 million NIS every year.”
The prank caught steam and was analyzed ad nausea by the media punditry before someone pointed out that it was April 1. Upon further investigation, it was found that the prank was actually a sophisticated capture-ad designed by one of Israel’s cell phone companies.
A creative April Fools Day report put out by Israel's Walla website this morning quoted “very high ranking sources” at the Bank of Israel, saying that in order to correct an accounting glitch that is costing the Israeli tax payer millions of dollars a year, they will soon be producing a new 9.90 NIS coin.
The new coin, said Walla, would be the world’s first coin not based on a round number and would, according to Bank of Israel, allow consumers to regain control of their small change by eliminating the need to "round up" at the cash register. “Since most prices are marked in agorot, which were taken out of circulation long ago, most consumers no longer check the change they get from the tellers,” said the source, “causing a total cost to Israel’s economy over 250 million NIS every year.”
The prank caught steam and was analyzed ad nausea by the media punditry before someone pointed out that it was April 1. Upon further investigation, it was found that the prank was actually a sophisticated capture-ad designed by one of Israel’s cell phone companies.