ICON
ICONNeve Shamir

There’s something new — and exciting — happening in Neve Shamir. ICON's development is the start of a legendary architectural journey. Construction is in full swing, transforming this premium location into Beit Shemesh's most distinctive address.


Building Your Iconic Future

The development team's vision moves from blueprint to reality as the building progresses on these 32 boutique residences. ICON emerges from the powerful partnership of two industry leaders: Sufrin Group, a publicly traded company known for engineering excellence, and Sun Rise Group, specialists in luxury residential development. Each carefully considered element — from the soaring glass walls to the expansive balconies — will create homes where families can craft their iconic moments against the backdrop of the Judean Hills.


A Legacy in the Making

The excavators and heavy machinery on site symbolize more than construction progress; it marks the beginning of a new level of sophisticated living. The perfect balance of privacy and luxury is embedded in every detail, from the grand air-conditioned lobby to the Shabbat-compatible smart home features. This is the pinnacle of style, comfort, and urban sophistication. At ICON, you live adjacent to the country club and its modern amenities, overlooking Yarmut Park and facing magnificent panoramic views. Each stage of construction brings us closer to welcoming our first residents home!

The Vision Unfolds

With over 35% of residences already claimed by discerning buyers, ICON continues to attract those who recognize the unique opportunity to be part of this landmark development. Excitement is mounting as the reality of creating an iconic living experience in Beit Shemesh takes shape.

Today, you can choose to be an icon! Contact us for more details.