It sounds like a small detail, just getting from the airport to your hotel or apartment. But in reality, that short ride can shape your entire impression. It’s the first encounter with the country - and it can either be smooth and welcoming, or stressful and disorienting.
A few years ago, I picked up a friend at Ben Gurion who had just moved back from New York. He stepped out of arrivals with a toddler in one arm, two suitcases in the other, and eyes full of confusion. The taxi he flagged down didn’t speak a word of English or Russian, and the price he was quoted to get to Jerusalem felt more like a return ticket to JFK.
After that, I started wondering: is there a better way? A quieter, more honest, more organized experience?
Not everyone knows about Gett, and not everyone wants to download another app - especially after a long flight. Some people don’t have local SIM cards, some don’t speak the language, and others simply prefer a straightforward solution without apps, registrations, or surprises.
That’s when I found this service . No app. No guessing. Just a clear website where you choose your destination, put in your arrival time, and pay online. You know the price in advance. The driver meets you at the airport. The car is clean, the ride is comfortable, and the whole experience feels… normal. Which, in the chaos of modern travel, is a gift.
A few weeks later, I used the service myself - coming back from Europe with two kids, too many bags, and not enough sleep. The driver was waiting, smiling, and spoke fluent English. I remember thinking, "This is how it should be."
Israel isn’t just ancient stones and breaking news. It’s also the quiet moments - the way we arrive, the way we’re welcomed, the way we move through a place. If we want visitors, tourists, and new immigrants to feel connected here, maybe it starts with something as simple as the road from the airport.