Landau's agricultural interest lies in experimenting with organic growing techniques to raise tropical, sub-tropical and unusual fruits in Israel. He works along with scientists from the country's major institutions to perfect the growing conditions and techniques that will eventually allow the fruit to be grown commerically in Israel. Once he has achieved that goal, he steps aside and allows growers with commercial interests to bring the fruits to market. He then becomes an advisor and grapples with the most difficult question of all: how to convince the Israeli consumer that this or another strange looking fruit is delicious. The big question that Israelis need answered before they will consider the fruit is, what does it taste like? And since these fruits often have foreign tastes and textures, the question is a stumbler.



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