If you’re a business owner, you want to keep your website as strong as possible. Specifically, you need to make sure that your site appears legitimate and trustworthy to potential site viewers. This means beefing up your organic traffic. While you might think, “Oh, traffic is traffic,” this isn’t necessarily true. There is a major difference between organic and paid traffic, which we will discuss below.
Finding the best SEO company possible can help you with this. In this article, we will take a look at what organic traffic is and how finding the right agency is important in making your site as organically appealing as possible.
What is organic traffic?
In SEO terminology, the traffic you get is the number of visitors that click on your site. Organic traffic refers to the number of people that go to your site as a result of query results calculated according to search engine algorithms, as opposed to paid ads. Some companies pay a lot of money for paid ads, and while this does serve to give them additional exposure, it isn’t always a good thing.
Studies show that people are becoming more and more skeptical of paid ads, for one thing. Many people see them as spam or ads run by companies that don’t have enough substance to gain site traffic naturally.
Beyond this, having traffic come to your site organically says a lot about you as a business. It shows that you take the time to go about your business processes carefully, and that you value your products and customers enough to present yourself in an organized manner.
Finding the right SEO agency
While this might sound easy enough, it’s not necessarily that easy in practice. Remember that most companies are familiar with SEO these days, and everyone is trying to spiff up their sites as much as possible. So it would definitely be worthwhile for you to find the best agency you can to help you.
This means several things:
Finding a company that can do a thorough audit of your site. A complete audit will tell you exactly how you rank in terms of all of the major components of SEO. It will also tell you what you need to do to improve upon any potentially problematic areas, be they weak keywords, broken backlinks, or poorly constructed content. The right agency should present you with a thorough analysis of your SEO results that you will be able to use in future reviews of your site as a benchmark.
Finding a company with an established reputation. While every agency will say on its own promotional literature that it is the best in the field, it is your job to determine who the best ones really are. You can use different methods to try to figure this out, including looking at online reviews such as the following:
Yelp, or other similar ratings pages in your area.
Google My Business, which contains lists of businesses in different fields and includes independent reviews.
Word of mouth. If you know other business owners who have gone through the same process, talk to them to get their thoughts. This can be particularly helpful if you are a small local business and trying to figure out how to make a mark in your region in particular.
Talk to your short-listed agencies before you get started and get a better sense of their fees, timelines, and what they will expect from you. Remember, you will have to take an active role in making your site as good as it can be, so you should only start the process if you’re confident you have sufficient time to devote to it.
Set realistic expectations
If your business is small and you are competing against giants in your region/field, you probably won’t make it to the number one spot on Google. But if you are near the top in the SERPs, this can still be very good for you. Studies have shown that being within the top few companies on a results page makes a huge difference in people’s interest in going to sites. If you should only end up on the second page, this is when you need to re-think your strategy.
The initial effort will be worth it in the end
Finding the right company to help you gain organic traffic is critical in your business’ growth. Although you might have to pay a decent sum to have your site audited and analyzed, the results that you get will be critical for your future. You want people to come to your site organically as this is the true measure of a business’ strength. Paid ads are becoming more and more suspect, so you want to be among those who rank high naturally.