7-Eleven store
7-Eleven storeiStock

Convenience store chain 7-Eleven opened its store in Israel on Wednesday. The store is located in Tel Aviv at the Dizengoff Center Mall.

The single-story Tel Aviv store will feature 7-Eleven's signature retail environment and serve a variety of internationally popular products and beverages – including bean-to-cup coffee, Slurpee drinks and Big Gulp drinks – as well as local delicacies created to appeal to the surrounding neighborhood.

Customers can enjoy a wide selection of fresh kosher foods developed specifically for Israeli taste preferences. Offerings include fresh sandwiches, traditional salads, legume salads, and sausages with locally sourced sauces and toppings. The store will also feature a variety of local hot food products such as Zaatar Pita, Kube and Fatayer.

"With its thriving economy and growing population, Israel offers an excellent environment for 7–Eleven's first retail venture in the region," said Ken Wakabayashi, 7-Eleven International Co-CEO. "Our entrance into the country brings Israeli customers a one-stop-shop solution with quality fresh food and convenience needs, via a store format not currently prevalent in the market. We are excited to provide citizens and tourists alike with world-class convenience."

7-Eleven's entrance to Israel accompanies the signing of a 20-year master franchise agreement last year between 7IN and Electra Consumer Products Ltd. to develop and operate 7-Eleven stores in Israel. Under the agreement, Electra Consumer Products intends to expand 7-Eleven stores over the next five to six years throughout Israel, starting with the Tel Aviv metropolitan area.

According to a report in Ynet, the chain intends on opening another eight stores in Tel Aviv within the next six months, and a total of 30 locations around Israel by 2024.

The Tel Aviv store is mainly focused on self-service and features specialized digital barcodes that allow management to keep stock on the shelves in real-time, the report said.

A mobile app, which is currently in a pilot run, will allow customers to order products online or scan the digital barcode on the shelves to shop without having to go through a cash register at all.

One of 7-Eleven's leading principles is price uniformity for products with extra additives or alternative ingredients. For example, noted Ynet, the price of coffee is 9 shekels, and the store does not charge extra for soy or oat milk. A hot dog would cost 14.9 shekels, offered with a wide array of toppings at no extra charge. A serving of soft-serve ice cream or frozen yogurt would cost 7 shekels with extra toppings such as marshmallows, cookie crumble, candy, and a variety of syrups gratis.

Although the chain's products in the store are branded Kosher, the store itself does not have a Kosher certificate since it operates on Shabbat.