It was a pleasure to host Ruthy Leviev-Yelizarov, daughter of millionaire businessman and philanthropist Lev Leviev.

Even though she bears a well-known family name, Ruthy has made herself known for a number of important projects she has undertaken, even though she is also involved in her father's business.

Ruthy recently launched an organization for Jewish women by Jewish women, named "She'asani isha," which translates as "Who made me a woman," in reference to the blessing recited every morning by Jewish women.

For the inauguration of this project, it seemed almost like Israel turned pink, with a massive advertising campaign and huge pink banners draping down from buildings and walls in every Israeli city. These banners bear just three words: "It's your time," and are designed to attract the attention of Jewish women and invite them to be curious and check out the organization on their website.

Ruthy and her partner in this project, Bracha Shilat, hope to encourage as many women as possible to start keeping the laws of family purity, which have recently enjoyed something of a renaissance of observance in the wider Jewish community. Many couples have discovered that the cycle of closeness and distance built into this mitzvah keeps their relationship fresh and exciting. Others say it adds a spiritual, divine dimension to their relationship.

Ruthy is also a marriage and relationship counselor and has her own clinic where she receives couples for therapy sessions. She is also a mother to seven children and lives in the Savion area in Israel.

Don't miss this great conversation I had with her.