The Isracart credit company is launching a first-of-its-kind effort for a piece of the 550-million shekel-a-month home-rental market. Tenants will be able to pay their rent via their Isracard credit card under a special agreement between them, their landlords, and Isracart. The cost: 1.5% of the monthly rent, charged to the landlord's account. Benefits to the sides include choice of linkage (dollar or cost-of-living index), more certainty regarding payment terms, no missed payments, and the like. Isracart hopes to gain 10-15% of the market, which would pan out to some 3/4 of a million shekels a month for the company.