Media claims not to be biased at all – and as owner of a public relations agency, I know first-hand that’s simply an absurd statement.

Do you love your kids more than you love your neighbors kids? Do you like or hate a certain type of food? That’s bias.

My simple and easy quote - “It is true that I'm not objective, but I'm also not objective in respect to my family and children.”

In the Jewish world, there are constant allegations about media bias – left-wing publications like The Forward being attacked for being the equivalent of J Street, and constant griping about various right-wing sites. The same thing goes for mainstream media.

Reading  front page articles with allegations about some mischief which Mitt Romney may – or may not – have committed when in high school some 50-odd years ago, one wonders if media are biased ?

I know what stories sell – and I’d think that President Barack Obama admitting to having used cocaine and marijuana (by his own admission in his autobiography) is a more interesting story, no?

Is it really important what kind of kid Romney may have been? (And if it is, then surely the media would have to say his behavior was better than Obama’s, no?)

And if one wants to talk about Romney as a kid, is it ok to talk about Biden as a parent?

Joe Biden's son was paid a large amount of money as a consultant to credit card company MBNA. That same company had business before Senator Joe Biden concerning regulation of consumer credit practices. After the company paid a hefty sum to Mr. Biden's son, he voted in favor of legislation to help that company.

That same son, Hunter was sued for allegedly defrauding his partner – and a confidential settlement was signed (which usually means money was paid in exchange for being quiet). I didn’t see that on the front page of the media this week.

So much for responsible journalism – seems the mainstream media isn’t always so mainstream.

At least come out and say it - “It is true that I'm not objective, but I'm also not objective with respect to my family and children.”

Ronn Torossian is CEO of 5WPR, a  NY PR Agency.