The Globes financial newspaper reported this month that the Israeli advertising agency Kesher Barel Ltd. was selected as Agency of the Year by McCann-Erickson WorldGroup. Globes noted that it is ?the first time an Israeli agency has won such an award.? McCann-Erikson is a leading integrated communications organization with a global network of participating companies and clients. Kesher Barel is Israel?s largest advertising agency.
While Kesher Barel has won the title of ?Most Creative Agency? in the past, the new award includes recognition for achievement in the more hard-nosed areas of profitability, management, accounts won, etc. According to Globes, Kesher Barel CEO Ilan Shiluach circulated a letter to employees on the occasion of the award, which read, in part, ?Do you want to work at the best advertising agency in the world? You already do? I am proud of you all.?
While Kesher Barel has won the title of ?Most Creative Agency? in the past, the new award includes recognition for achievement in the more hard-nosed areas of profitability, management, accounts won, etc. According to Globes, Kesher Barel CEO Ilan Shiluach circulated a letter to employees on the occasion of the award, which read, in part, ?Do you want to work at the best advertising agency in the world? You already do? I am proud of you all.?