The Ra?anana based NICE Systems has been given the Frost & Sullivan Competitive Strategy Award for 2001. The prestigious award is presented ?to the company whose innovative strategy has resulted in significant gains in market share and whose new marketing concepts produce lasting, precedent-setting trends in the industry.? Frost & Sullivan, the award sponsors, are, according to the Fortnightly economic report, ?one of the leading market research and analysis [firms].? NICE Systems was recognized for its method of ?[leveraging] this installed base to win large quality monitoring contracts in such key industries as financial service, insurance, and high technology. Since NICE has a proven history of scalability and a broad product line, many companies that are making the move from recording for risk management to focus on fostering long term customer loyalty are choosing NICE.? The Israeli company thus earned another point affirming its promotion as a ?worldwide leader of multimedia digital recording solutions, applications and related professional services for business interaction management.?