Approximately 1000 people, many of them children from Yesha and victims of terrorist assaults, spent a day of fun together at the Luna Park in Tel Aviv on Friday October 16th. All thanks to a little initiative, good will and a Coca Cola promotional gimmick.
Reuven Harow and his seven year old son, Ely, decided that they were going to devise a plan to win the weekly sweepstakes sponsored by Coca Cola among those collecting and sending in numbered Coca Cola bottle caps. The plan was to pool the resources of their fellow residents of Bet Shemesh and, together, they could increase their chances to win the top prize ? a day at the Luna Park. However, for the Harows, a private day at the park would not be enough. They decided that, should they win, they would dedicate the day to those people directly affected by the ongoing PLO terrorist war on Israel. Izzy Bromberg, who became aware of the initiative offered his assistance and a collaboration was born.
The Bromberg-Harow request to their fellow Bet Shemesh residents was simple: Contribute 100,000 of your Coca Cola bottle cap points to the joint effort and you are invited to come to the Luna Park in the event of a win. It was so successful that the two families raised about 12 million bottle cap points and, by late August, they were told to come down to claim the prize.
After collecting the prize, the winners decided, according to Izzy Bromberg, that ?the people most affected by the [ongoing Arab terrorist war] were the children of Judea, Samaria and Gaza and those individuals whose lives have been forever changed by some cowardly terrorist attack. We decide to contact Yesha council as well as the organization that helps those injured by terrorist attacks.? Ultimately, they brought close to one thousand people to the Luna Park, some of whom came from Efrat, Tekoa, Kedumin, Peduel, Shavei Shomrom, Beit Choron, Karmei Tzur, Har Nof, Hadera and, of course, Bet Shemesh. Bromberg reports, ?Not only did we bring in all these people as our guests, but we also raised over 1000 NIS as a donation to the injured of the [terrorist war].?
Mr. Bromberg summed it up this way: ?The day was a great success. We are proud and happy that we were given the opportunity to bring some light and happiness to the children. It is sometimes easy to forget that many people s lives have been dramatically altered ever since the ?Intifada? started. They cannot travel normally. Their friends and neighbors have been shot at or injured. At least for four hours on a Friday afternoon they had the comfort of knowing that we are with them through it all.?
Reuven Harow and his seven year old son, Ely, decided that they were going to devise a plan to win the weekly sweepstakes sponsored by Coca Cola among those collecting and sending in numbered Coca Cola bottle caps. The plan was to pool the resources of their fellow residents of Bet Shemesh and, together, they could increase their chances to win the top prize ? a day at the Luna Park. However, for the Harows, a private day at the park would not be enough. They decided that, should they win, they would dedicate the day to those people directly affected by the ongoing PLO terrorist war on Israel. Izzy Bromberg, who became aware of the initiative offered his assistance and a collaboration was born.
The Bromberg-Harow request to their fellow Bet Shemesh residents was simple: Contribute 100,000 of your Coca Cola bottle cap points to the joint effort and you are invited to come to the Luna Park in the event of a win. It was so successful that the two families raised about 12 million bottle cap points and, by late August, they were told to come down to claim the prize.
After collecting the prize, the winners decided, according to Izzy Bromberg, that ?the people most affected by the [ongoing Arab terrorist war] were the children of Judea, Samaria and Gaza and those individuals whose lives have been forever changed by some cowardly terrorist attack. We decide to contact Yesha council as well as the organization that helps those injured by terrorist attacks.? Ultimately, they brought close to one thousand people to the Luna Park, some of whom came from Efrat, Tekoa, Kedumin, Peduel, Shavei Shomrom, Beit Choron, Karmei Tzur, Har Nof, Hadera and, of course, Bet Shemesh. Bromberg reports, ?Not only did we bring in all these people as our guests, but we also raised over 1000 NIS as a donation to the injured of the [terrorist war].?
Mr. Bromberg summed it up this way: ?The day was a great success. We are proud and happy that we were given the opportunity to bring some light and happiness to the children. It is sometimes easy to forget that many people s lives have been dramatically altered ever since the ?Intifada? started. They cannot travel normally. Their friends and neighbors have been shot at or injured. At least for four hours on a Friday afternoon they had the comfort of knowing that we are with them through it all.?