Israelis and Arabs are about to have yet another thing in common: the Frappucino®. The Gulf States, Lebanon and Saudi Arabia already have their branches of the international coffee bar chain, Starbucks, which serves the trademark drink. In September, according to an announcement made by Delek Fuel Corporation CEO Giora Sarig, Starbucks will hit Tel Aviv, as well. Globes financial newspaper reports that ?[t]he Delek-Starbucks partnership is expected to set up 80-100 branches within five years, at a total investment of $20 million.? The short-term goal is to open twenty branches throughout Israel within one and a half years.
Mark McKeon, president of Starbucks Europe, the Middle East, and Africa, was quoted in Globes as saying that ?Starbucks would offer 50 types of coffee and 14 unique mixtures.? In addition, Sarig added, ?We plan to create a new product suited to the Israeli market - a double latte that will be stronger.?
Delek runs a nationwide chain of gas stations and is a leader among Israeli fuel providers. Globes reports CEO Sarig?s pithy response ?to the question of whether branches would be opened in gas stations as well.? Sarig replied, ?The only connection between gas stations and Starbucks is that we both sell black liquid.?
Mark McKeon, president of Starbucks Europe, the Middle East, and Africa, was quoted in Globes as saying that ?Starbucks would offer 50 types of coffee and 14 unique mixtures.? In addition, Sarig added, ?We plan to create a new product suited to the Israeli market - a double latte that will be stronger.?
Delek runs a nationwide chain of gas stations and is a leader among Israeli fuel providers. Globes reports CEO Sarig?s pithy response ?to the question of whether branches would be opened in gas stations as well.? Sarig replied, ?The only connection between gas stations and Starbucks is that we both sell black liquid.?