Getting an engagement or wedding ring is one of the most important purchases you will ever make. It's also a decision that is increasingly made on environmentally friendly and socially responsible grounds. Millennials and Gen Z consumers like to align their purchases with their values and for many, the socially and environmentally responsible choice is a moissanite ring.
Why Demand for Diamonds is Falling
For over a century, romance has been linked to diamonds, but for today’s couples, diamonds are not a socially and environmentally responsible choice. Diamond mining takes a huge toll on the environment, leaving it scarred while using up enormous resources. Diamond mining has been linked with human rights abuses in Africa and Russia. For couples, the thought of purchasing blood diamonds or contributing to the degradation of the environment is too much.
The myth of diamonds’ scarcity has inflated prices beyond affordability. Not many people can afford them even at the lower end of the market.
What Makes Moissanite Special
There is an alternative: moissanite. Moissanite is a lab-grown gemstone made from silicon carbide. It occurs naturally in nature in upper mantle rock and meteorites, but is very rare. It is found as inclusions in diamonds, kimberlite, lamproite, and xenoliths. The American Gem Society found that moissanite has “minimal environmental impact”.
Moissanite rings are a very attractive option. They are distinct from diamonds due to their brilliance and variety. They are cheaper than diamonds of the same size, just as durable and of equal quality. In addition, they can be designed in many ways. The International Gem Society promotes moissanites as superior to diamonds because of the range of available colors.
Where Can You Buy Moissanite?
Moissanite is usually not sold with any third-party lab certification. This presents buyers with a problem: how to tell if you are getting a high quality gemstone. Buyers have to trust that they are getting a good gemstone.
Since its founding in 2005 by Mike and Jera Christensen, MoissaniteCo has built a reputation for its skill in discerning the best stones. It is also the first to sell third-party lab certified stones. The company’s knowledge of sorting and picking has been shared with its suppliers, to improve its supply chain.
The company has innovated its designs and production processes. The MoissaniteCo is the first seller to offer whitened or enhanced moissanites , and hearts and arrows cut moissanites, and, soon, it will offer laser cut moissanites with the very latest technology.
MoissaniteCo is easily accessible via online platforms, especially the website. The company also shares its content on its social media platforms such as Pinterest, YouTube, Facebook and Instagram. The company also shares its customers' beautiful stories to inspire others to embark on this journey.
- The MoissaniteCo offers more than just gemstones:
- Customized service to meet your needs
- A wide selection of designs for you to choose from
- An opportunity to shop by shape, type, color or brand
- Bridal concepts to match ring, dress and even event
- A platform for couples to share their love story.
When combined, these elements lead to the perfect proposal.