A new and intriguing appointment in the Israeli advertising world: Bolton Potential, the largest advertising agency specializing in the haredi-religious sector, has named its new CEO, Dganit Eshed-Priscu, a marketer with wide experience in managing local and global consumer goods brands.
Eshed-Priscu, 43, served until recently as the VP Global Sales & Marketing of the developmental toys brand Tiny Love, which originated in Israel, and is successfully selling across 60 markets worldwide. She led the commercial and marketing activities of the growing brand's global headquarters.
Prior to this position, she served ten years in marketing management positions in some of the Israeli food industry's leading brands: Starkist Tuna's marketing manager, Wissotzky Tea's category manager, Tnuva's dairy division cheese brands manager, and Tnuva's food-service division category manager.
Eshed-Priscu has a bachelor's degree in communications and political science and a master's degree in business administration specializing in marketing, both from Bar-Ilan University.
The Bolton Potential agency represents dozens of local and international brands in the haredi and religious sector and advises some of the largest and best-known companies in Israel from various areas such as food and beverage, health, finance, retail, services and more.
According to Yifat Advertising Monitoring, the firm has been a market leader for years, holding the highest advertising volume share in the sectoral advertising table.
Bolton Potential's Chairman, Avraham Brisk, said: "The haredi sector is the fastest growing sector over the years. The sector's growth is reflected in the rapid growth rate of brands' sales in a variety of areas and categories. Dganit brings wide and diverse professional knowledge and experience in management and marketing. We are confident that with God's help, she will lead Bolton Potential forward."