SEO expert
SEO expertצילום: freepik

How to Choose an SEO Expert?

Today, increasing organic traffic and effective inbound marketing is all about search engine optimization. When it is done right, the website will rank higher in the search results for particular keywords related to your products or services.

Many businesses don’t know where to start and improve the overall website’s rankings, so hiring an SEO expert is a good option. Deciding on the right person can be a tough decision.

If your brand is in the initial stages and struggles to make a name for itself, you probably don’t have cash floating around in the budget. But don’t worry, hiring an expert consultant can turn that all around.

An experienced consultant helps you increase organic traffic and conversion rates and focus more on other important business factors.

If you are unsure how to choose the right person, here are some qualities you may look for while hiring the one.

How to Choose the Right SEO Expert?

Years of Experience

Today, anyone can claim to be an expert, but that doesn’t mean they know what they are doing. Multiple little things come into account while doing search engine optimization, and so it takes years of experience to know what exactly works and what doesn’t work to do a good job.

A consultant with good experience will be able to look at your website's nitty-gritty and let you know what exactly needs to be done.

Understanding of 3 SEO levels

Search engine optimization involves 3-tiers:

On-Page Off-Page Technical SEO

You really don’t want your website to be based on one-dimensional Search Engine Optimization. You need an expert who can work from all three angles to maximize your success.

Look for Communication

Communication is key, and good communication is necessary when choosing the right consultant. A good strategy takes a couple of months or sometimes years to establish. So when you enter a long commitment, you need to make sure the right person will communicate with you effectively.

Ask for Past Clients

You should ask for past clients; it helps you see what kind of work the consultant has done in the past or capable of. This way, you will gauge the ability to improve rankings and expand the potential audience.

Check for Reviews

It’s necessary to look at the current reviews, as those tell how well a consultant is performing currently. You can check those on a website, Google Maps, Facebook, and various other platforms.

Passion for Execution

An expert who likes to get things done quickly and efficiently usually make for ideal consultants. Professionals always find ways to work around roadblocks and challenges. Look for that passion for execution while searching for a deserving candidate.

Ask Questions

You can never ask 100s of questions when you are deciding on the right person. So it is recommended to make a list of important questions which you can ask to be sure that they can meet your needs. The questions like:

  • When will we see the results?
  • What are the fees?
  • How do you track improvements?
  • Do you offer multiple budget options or packages?
  • Will you provide long-term customer support? And so on.

Get in Touch with Daniel Zrihen

Are you looking for an Search Engine Optimization expert who has garnered years of extensive experience in this field? Daniel Zrihen is here to fire up your game. With years of hands-on experience, right and deep knowledge of SEO, and effective strategies, Daniel is all set to help you rank your website in the first positions.

Get in touch now, and discuss your project!