You've heard it before, contact me after the virus. This phrase is being repeated millions of times the world over. For those caught up in the fear, it may seem like the worst time in the world to advertise and expand. But for some businesses, this is a time of great opportunity. A time where there is less competition and a greater ability to be noticed particularly for small companies that want to supercharge their business during these times of fear.
As business leaders, we need to be agile and be prepared to shift our products, services, and sometimes our business model in response to changing realities on the ground. People's inability to change direction or respond to sudden changes in severe situations can mean the difference between life and death and in the business world the difference between success and failure.
When you advertise during these times you're not only telegraphing to your customer base that you're still in the game but moreover, you command the attention, admiration and inspiration of those in your industry.
Leaders are inherently risk takers; you took risks to establish your business and sometimes a time arrives that you have to take risks to save your business.
Fear says board up your business and hide. Leadership says, engage your customers and the community and offer my business as part of the solution. The difference in approach can have a generational effect on the economy. As leaders, we have a responsibility to lead. As leaders, we are able to encourage others. Think of that word, encourage. It means to give someone courage. We do that most powerfully by example. Do your part for your business and community and double or even triple your advertising budget. If you have never tried advertising, now is the time to begin. If you have tried it and received no results, then you need to change one or more of the following: Your offer, your advertising professional, your advertising platform or your budget.
Your advertising professional can make the difference between success and failure in reaching your sales targets. A well written and fashioned advertisement piece that converts to a boatload of sales will cost you the same as a dull ad that gets no attention.
Similarly, a perfectly written and well-generated advertisement on the wrong platform will not have the effect that you want. The budget is also an important factor in advertising. It is well-known that people need to see and hear an advertisement between three and twenty times before they will respond. That has always been true with television and the same goes for the internet. So if you are having a hard time keeping the lights on and you hope that a one time small advertising budget of under $300 will work, think again. It is not going to help you, I recommend using that money to keep the lights on. The combination of a well fashioned advertisement created by a top professional and being placed in a platform that reaches your target audience with sufficient repetition is the combination needed for success in reaching your advertising goals.
Did you know that on the Arutz Shevawebsite in English, there are an average of 1.3 million unique users per month with more than 8 million page views?
With readers in the United States, Israel, and around the world, we are able to location target your advertisement to maximize your conversions. Our readers are wonderful top-quality people just like you! Our advertising professionals are second to none and we provide them to you at no cost, you pay only for the advertising run. Arutz Sheva has a variety of ad choices and placements to suit your specific needs and marketing strategy. Get started now and lead the way to greater success.