Advertising agency and digital company "Fassy Kraus" has taken up the challenge for advertising companies to raise awareness of the issue of children being forgotten in cars.
The 'don't forget' campaign is aimed to raise awareness of the phenomenon of children suffering harm and death after being left in cars during the hot summer months as parents return to work with the opening of the economy following the coronavirus crisis.
"We decided to raise this issue now in these days after the coronavirus," Asaf Pasi, owner of the Fassy Krauss company, told Arutz Sheva.
"We are all returning to a different workplace, with other pressures and a particularly busy agenda. It is precisely at such a time that it is important to raise awareness of the obvious, and not to forget that which is most precious to us. We are very pleased with the extensive cooperation we are receiving in this," he added.
Fassy Kraus initiated the campaign. As part of the challenge, advertising agencies were required to make a poster that would inspire people to be careful about not forgetting children in cars.
The Fassy Kraus advertising agency said: "This campaign was aimed at putting a spotlight on such a painful topic. Raising awareness in a a time which is not simple could very well save a life,"