
Yair Lapid's strategic adviser Mark Melman has adopted a new strategy for the Blue and White party in the final stretch of the campaign after the party failed to open a large lead over the Likud party in the polls.
According to a report by Israel Hayom, Melman's strategy is for the Blue and White party to take more votes from the left-wing Meretz and Labor parties to force the Likud to pull votes from the smaller right-wing parties.
The hope is that this will cause several right-wing parties to fail to clear the electoral threshold, reducing the size of the right-wing bloc in the next Knesset.
The Blue and White party had previously shied away from attempting to poach votes from the left-wing parties, but has shifted gears in response to the latest polls which show the right-wing bloc's lead grow.
Meretz and Labor are expected to respond to harshly to the new Blue and White strategy.
