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Israeli Property Group Targets London’s Silicon Valley

Israeli-owned Izaki Group Investments are launching a new property scheme in London’s trendy Shoreditch area. The development will consist of 119 luxury apartments and penthouses to target the executives of London’s start up scene.

Shoreditch is commonly known as the Silicon Valley of the UK. It is the home of several incubators and established tech companies including Airbnb, Transferwise, Seedrs and GoCardless.

Last month, Internet giant Amazon opened its new headquarters there, a 600,000 sq ft, 15-story building known as Principal Place. The new offices which took several years to build will be the home of over 5,000 Amazon employees. Early impressions of the building showed a swimming pool, tennis court and basketball court on the roof – however closer sources confirmed that this is not true.

Long and Waterson

Izaki Group Investments will be launching their new property development in Spring 2018, specifically targeting Amazon’s senior staff, tech entrepreneurs and city bankers in the neighboring area of Moorgate. Local transport connections include Hoxton, Old Street and Liverpool Street stations.

The scheme is called Long and Waterson, taking its name from the site’s location situated at the intersection of Long Street and Waterson Street in Shoreditch, E2.

The development includes 1 to 4-bedroom luxury loft-style apartments starting from £695,000. The plot was originally two refurbished buildings constructed in 1958 and they will now be connected by a courtyard and raised podium garden inspired by New York’s High Line linear park. The block will include big, steel-framed windows to create the trendy New York look. Amenities of the estate including a 24-hour concierge service, a gym, sauna, spa, treatment rooms and cinema.

The scheme is developed in conjunction with estate agency, Knight Frank. Partner Raul Cimesa said: “Long and Waterson is a symbol of classic London, harnessing the value and quality of the traditional elements of historic local business, seamlessly transferring it into modern and standout architectural design.

“Upon completion, the refurbished workshops will be transformed into 21st century residential living, complimented by a newly built block and interconnected by extensive residents’ gardens.

“The focus throughout the design concept of the development was to ensure future residents engage in the scheme, by providing spaces to enjoy and share, thus inspiring the notion of community.

“Residents using and sharing the spaces will re-establish that slightly lost friendly neighbourhood feel.”