Israel's Tourism Ministry announced on Thursday that a new low-cost flight from London to Tel Aviv would be operating from the end of June.
Operated by Wizz Air, the flights will operate four times a week and fly from Ben Gurion Airport in Tel Aviv to Luton Airport in London.
"Those who wish to book their flights early can order tickets on Wizz Air's site for 309 NIS," said a Wizz Air spokesperson. "This announcement emphasizes Wizz Air's commitment to Israel. We hope the new, low-cost route will be received warmly by our customers.
"This new route will also advance tourism and business between our two countries."
Israeli Tourism Minister Yariv Levin (Likud) said, "The Tourism Ministry sees Wizz Air as a partner who is helping to raise the number of tourists who come to Israel. We hope this will be a fruitful partnership and that direct flights to other destinations will be added in the future."