Smartphone (illustration)
Smartphone (illustration) Israel news photo: Flash 90

The Ministerial Committee for Legislation approved on Sunday a bill which would ban the spread of advertisements through mobile phones.

The bill, which was proposed by MKs Moshe Gafni and Uri Maklev, of the United Torah Judaism party, would ban companies from sending advertisements as text messages, unless the recipient has given authorization to receive the advertisements.

Advertisers will also be prohibited from setting up an automatic dialing system to cause recipients to call back the same phone number and hear the advertisement or recorded message.

MK Maklov said: "The phenomenon of harassment by advertisers is intolerable. They call or send messages dozens of times, over and over, day and night. It constitutes harassment and is a serious disruption [of peoples's lives]. I hope that this bill will put an end to this terrible phenomenon."

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