The Tzama three-day festival of music and spirituality at the Jerusalem Convention Center (Binyanei Hauma) brought joy and light to thousands of attendees.
To understand what music can do for the masses, Arutz Sheva met recently with Jewish music legend Avraham Fried, to discuss the magic behind his work.
"It's unbelievable, what's been happening the past few years," he said. "Downstairs, where they're selling sefarim - thousands of people, not only chassidim, [are] buying [and] walking out with wagons of sefarim."
The light of the hassidic movement has reached the masses, Fried noted. "Life without hassidus is half a life," he said. "With hassidus, there's joy, there's meaning, there's energy, there's life."
Chabad songs build on the principles of wisdom, understanding, and knowledge (Hebrew: chochma, bina, da'at - ed.), he said, and are uniquely connected to the soul.
"They're great to dance to, they're great to daven with, they're great to cry with - they're just so connected to the neshama," he enthused. "These composers, giants, brilliant composers who knew the key, the key to get into the soul and let the soul sing and get connected to Hashem."