In an exclusive Arutz Sheva interview, Rabbi Shmuley Boteach defended the New York Times advertisement that he put out, in which he accused US National Security Advisor Susan Rice of turning a blind eye to genocide, and highlighting Rice's politicization of the slaughter in Rwanda.

"Our principles are what they are,” he declared, noting that he has traveled to Rwanda three times to visit the site of the terrible slaughter, and exhibiting his personal knowledge of the details of the massacre there.

Rabbi Boteach said that he has seen “too many Jews dying” – whether it is in Copenhagen, Brussels, Jerusalem or Kansas City. The Jewish nation “must rise as a lion to fight back,” he said, against enemies who cannot be changed into friends through dialogue.

Iran, he noted, needs a nuclear program “like I need a ham sandwich.”

Appearing in Saturday's New York Times, the controversial ad says: "Susan Rice has a blind spot: Genocide." It also features skulls in the background. 

The ad appears to be a reaction to comments Rice made on a recent interview with Charlie Rose, where she argued Prime Minister Binyamin Netanyahu's speech before Congress could be disastrous to US-Israel relations

After Shabbat ended, Jewish groups were quick to denounce the ad. The American Jewish Committee called it "revolting," while the Anti-Defamation League labeled the ad "spurious and perverse."

Other organizations condemning the ad were the Orthodox Union, J Street, the Jewish Council for Public Affairs, and the Rabbinical Assembly of the Conservative movement.