Snow fell in Israel from the north to the Negev Friday, closing schools and roads amid the onslaught.
The blizzard has inspired an accompanying media storm - one that some spectators have taken lightly, as Channel 10 footage reveals.
Meteorologist Danny Roup was reporting on the heavy snow Friday when he was pelted with snowballs, interrupting the newscast as he lost focus to search for the culprit.
Just beforehand, he can be seen joking lightheartedly with the Channel 10 newsdesk anchor and the cameraman, demonstrating how heavy the snow is and insisting it is real.
However, a well-aimed snowball to the head causes Rop to falter, prompting the anchor to remind him to "please focus on the broadcast."