Over 40 cinemas nationwide will participate in Israel's second annual Cinema Day on Thursday October 23.
The largest cinema chains - Yes Planet, Cinema City, Rav Hen, Lev, Globus and Globus Max - as well as many smaller ones, are all taking part.
Movie tickets, without exception, will be sold at reduced prices of NIS 10 ($3) for regular films and NIS 14 for 3D films. It's quite a bargain from the normally-priced NIS 38 for a movie - and a treat for tourists and residents alike.
Some movie theaters will even open as early as 11 a.m., allowing movie lovers to see two or three films one after the other.
Moviegoers will be able to catch new Hollywood features such as David Fincher's thriller "Gone Girl" and Sundance favorite "Whiplash," as well critically-acclaimed Israeli films "The Farewell Party" by Sharon Maymon and Tal Granit, Tribeca winner "Zero Motivation" by Talya Lavie, and Best Picture Ophir winner "Gett" by Ronit and Shlomi Elkabetz.
Cinema Day was held for the first time in Israel last October. The response was incredibly successful; over 150,000 cinephiles filled up cinema seats across Israel.
Cinema Day also comes on the heels of Israel Cinema Day, held on September 3. That event, sponsored by the Ministry of Culture and Sport, offered discount tickets for Israeli-made features, in an effort to promote the Israeli Film Industry.
Cinema Industry Association Director Danny Kafri said: "The tremendous success of the first Israeli Cinema Day made it clear that the one time initiative had to become an annual tradition. We are very happy with the nation's positive response; the public deserves an extraordinary cinematic experience".
Tickets can be bought by calling the cinemas or via the theater's websites starting tomorrow, Tuesday, October 21. There are no restrictions on the amount of tickets per person.