An Israeli company has reinvented the wheel - literally.

Business Insider reports that Softwheel, a Tel Aviv company, has improved upon one of mankind's most basic tools - adding maneuverability and stability for wheelchair uses and cyclists alike. 

Softwheel's "Selective Suspension Technology" is activated when a wheel encounters an impact above a certain threshold, according to the daily, moving the wheel hub to cushion the shock effect and lessening the impact for the rider.

The threshold can be pre-set by the user, who can change it at any time to adapt to the commute, according to PSFK

The invention has been named as one of the "Top 7 Most Exciting Alternative Modes of Transport in Israel" by Israel21c and is expected to expand to other vehicles and applications, according to the news site.