Dead Sea, source of Ahava products
Dead Sea, source of Ahava productscourtesy of Ahava Cosmetic

The Victims of Arab Terror International organization (VAT) has launched a “Fight Back” campaign against Disney's divestiture of Israeli products.

The campaign comes in response to an announcement last month by Abigail Disney, daughter of Disney co-founder Roy Disney, saying that she was renouncing her share in profits from Israel's Ahava cosmetics firm and would instead support those working against Israel.

In response, VAT founder Shifra Hoffman called on the public Monday in a statement to boycott Disney parks, productions and products.

Disney said she is pulling out from Ahava because its products are manufactured at Mitzpe Shalem, located in southern Judea, along the Dead Sea. The Disney family's Shamrock Holdings company owns about 18.5 percent of the shares in Ahava.

Abigail Disney issued a statement saying, “I cannot in good conscience profit from what is technically the 'plunder' or 'pillage' of occupied natural resources and the company's situating its factory in an Israeli settlement in the Occupied West Bank.” She added that she would donate her shares to “organizations working to end this illegal exploitation.”

Hoffman also announced that on Wednesday her organization will be distributing school supplies to needy children of terror victims in advance of the start of the Israeli school year, which begins next week.

For more information please visit the VAT website at or call (in Israel) 02-582-1106 or 052-466-5985.