Marketing Jewish Identity

Arutz Sheva TV speaks with Larry Weinberg, the new Chief Communications Officer of the Jewish Agency for Israel

Published: Jun 23, 2010, 9:13 PM (GMT+3)

Updated: 6/24/2010, 7:24:16 AM

Larry Weinberg, Jewish Agency for IsraelYoni Kempinski

Arutz Sheva TV speaks with Larry Weinberg, the new Chief Communications Officer of the Jewish Agency for Israel. Weinberg states that the organization's new strategy makes it the Jewish Agency for the Entire Jewish Nation, and not only "for Israel".