The service, called “emoze” allows anyone with a mobile phone, Palm Pilot or Pocket PC to receive their email for free – in a similar fashion to the popular but expensive Blackberry device. The technology allows people to receive their work or home emails, as well as their Personal Information Manager (PIM) data - such as contacts and diary scheduling - on their mobile phone or PDA.
The service is free, whereas the Blackberry devices have been embraced mostly by senior executives. Emblaze CEO Eli Reifman told Reuters, "Blackberry is a phenomenal company, and they have a niche, the executives. Our product is not limited to the specific devices of a Blackberry. It's much more flexible and it's free."
The service can be activated while on the go and at any location on the globe with cellular service.
The technology, while built to support any mobile device, currently works with all Microsoft PocketPC devices, as well as Nokia, Samsung and Motorola’s combination PDA/cell phone devices. The company promises to expand the compatibility in coming months. Reifman says that the company seeks to render 80% of phones and Palm Pilots compatible within three months.