Brussels Airlines caves to pressure

In a victory in the fight against BDS, the Belgian airline caved to pressure and reinstated Samarian food items on flights.

Nitsan Keidar ,

Brussels Airlines
Brussels Airlines

Belgian company Brussels Airlines sent a letter to the Israeli Ambassador to Brussels, Simona Frankel, in which the airline clearly stated that it intends to cancel its current boycott of the products of the food company "Achva," based out of Samaria (Shomron).

Brussels Airlines had taken Achva halva bars out of its snack options, after a pro-Palestinian Arab organization pressured it to remove products made in Judea and Samaria, as part of the Boycott, Divestment and Sanctions (BDS) campaign to delegitimize Israel.

"As a flight company which services an international community of people with different cultures and backgrounds, we are responsible to offer products which please everyone, and therefore we decided to switch out the dessert," Brussels Airlines defended itself.

In response, the Israeli Foreign Ministry, led by Dore Gold, championed the cause of Achva - and won.

Inside Israel, the response was fast and furious. Minister of Tourism Yariv Levin (Likud) even threatened that "a company such as this has no place in the skies of the State of Israel, and its name should be taken off the flights board of Ben Gurion Airport."

"It is clear that Achva remains one of our reliable suppliers without any singling out related to the origin of the product and therefore we will continue to accept Achva's products on board our flights, especially given its positive role in the community," the airline's letter read.

The Minister of Tourism emphasized that "together with the wonderful industrialists who operate in Judea, Samaria, the Jordan River Valley, and the Golan, we will overcome all attempts to prevent us from exercising our rights to built and create in our land."