20 to 60: USA Jobless Awareness

Runnin' Richard Cohen is raising awareness about unemployment as he lives his dream of running across the United States, 20 miles a day.

Chana Ya'ar , | updated: 07:42

Richard Cohen; Unemployee of the Month
Richard Cohen; Unemployee of the Month
Israel news photo: Richard Cohen

He started at the Atlantic Ocean in Jacksonville, Florida, and headed west on a project called “20 at 60.”

It's a 20-mile per day run across the United States.

The 60-year-old former small business owner of 37 years lost his business in October 2010 due to America's recession. Instead of crashing into a depression, he instead transformed his anger into action, choosing to raise awareness of the severe unemployment in the U.S. with his run.

Richard Cohen decided to partner with, and raise money for the United Way's tornado relief in Alabama – that's where he's from – and Nefesh B'Nefesh (NBN).

NBN, the aliyah movement that brings North American Jews to Israel, along with Jews from Britain, helps subsidize the move and also helps new immigrants with services once they arrive. Part of that support includes help in the search for employment in Israel.

“Most of the news in the world today is depressing and pathetic,” commented his daughter. “This is something that gives every Jews nachas (pleasure -ed.)!”

A semi-professional long-distance runner, Cohen has completed seven marathons and has run more than 4,000 miles. He is expecting to go through five pairs of running shoes (500 miles per pair) to reach his goal: the Pacific Ocean at San Diego, California.