'Victory' bakery chain offering challahs for 1 shekel

The 'Victory' bakery chain is offering challahs for 1 shekel apiece in a special sales campaign this week. Challah is the ceremonial bread, often braided, that is eaten during Sabbath meals. Challahs normally sell for 10-15 shekels (3.43 shekels = 1 dollar) each.