The World Zionist Organization's Department for Activities in Israel & Countering Antisemitism is offering a new service which allows users to send postcards with Israeli flags and other pro-Israel images via the internet. The website allows a user to select and email postcards with images of Israeli flags, nature scenes and Zionist leaders such as Zev Jabotinsky, Theodor Herzl, Menachem Begin, and David Ben Gurion.
Yaakov Hagoel, head of the WZO's Department for Activities in Israel stated, "it's 64 years of Israeli independence. As Zionism renews itself, so does technology."
Eitan Ori Behar, director of the WZO Communications Center said this year's campaign is based on last year's Fly Our Flag project.
In 2011, the WZO mailed out thousands of Israeli flags with car windows holders and sun shade screens with Israeli symbols. Anyone in the world had the ability to order a free flag on the WZO's iZionist website.
"We're changing to fit the needs of the day," Behar commented on the 2012 campaign. "With the advent of handheld devices, you can send flags through our website." Behar said he is encouraged by the positive feedback the campaign has generated in countries around the world. His staff has been translating WZO material into different languages. The iZionist website is currently available in Hebrew, English, Arabic, Turkish, German, Spanish, and Dutch. Behar added, "I hopes users will use the site to spread positive awareness about Israel."