The Chief Rabbi explained that he "meant no criticism of either Steve Jobs personally or the contribution Apple has made to the development of technology in the 21st century" and that he "admires both."
The original quotes were from a message Rabbi Sacks delivered at an interfaith reception attended by Queen Elizabeth II. Rabbi Sacks reportedly said: "People are looking for values other than the values of a consumer society. The values of a consumer society really aren’t ones you can live by for terribly long."
According to the Telegraph, he then added that "The consumer society was laid down by the late Steve Jobs coming down the mountain with two tablets, iPad one and iPad two, and the result is that we now have a culture of iPod, iPhone, iTune, i, i, i."
"When you're an individualist, egocentric culture and you only care about 'i’, you don’t do terribly well. What does a consumer ethic do? It makes you aware all the time of the things you don't have instead of thanking God for all the things you do have."
"Therefore the answer to the consumer society is the world of faith, which the Jews call the world of Shabbat, where you can't shop and you can't spend and you spend your time with things that matter, with family. Unless we get back to these values we will succeed in making our children and grandchildren ever unhappier."
Rabbi Sacks, a noted Torah scholar and intellectual, writes a weekly Torah portion essay which is posted in Arutz Sheva's Judaism section.