The Egged bus company responded Wednesday to complaints from customers of mizrachi (Middle Eastern Jewish) descent, after an offer of a free siddur from Feldheim did not include siddurim with their traditional prayers. “Egged’s expertise is in the field of mass transportation, not in precise cultural distinctions,” the company told Kikar Hashabat.
“The sale was intended to encourage use of public transportation and to give an incentive to frequent travelers,” the statement continued. “Egged is sorry for the upset caused to some customers.”
A representative from Feldheim said, “The sale was for the siddurim in supply… Future sales will emphasize all traditions, in order to meet the needs of all those who pray in Israel.”