'Israelis need to speak from a position of strength'

The Lilyan Wilder Center for Communication Excellence works to train those who speak on behalf of Israel on how to get their message across.

Contact Editor
Hezki Baruch,

Microphone (illustration)
Microphone (illustration)
iStock

Arutz Sheva spoke to Eva Rosenstein, president of the Lilyan Wilder Center for Communication Excellence.

The center “was established to train Israelis and those who speak on behalf of Israel to be better communicators to get their message across, especially in the international media,” she explained.

“The situation today is that the message of Israel is not coming across in the international media. What we want to improve is to make sure that those who speak on behalf of Israel prepare their messages and speak from a position of being offensive and not defensive, they speak from a position of strength, they know their talking points and the material that they need to present, and that is one of the main goals of our center,” added Rosenstein.

Israelis who speak to international media should not say what Israel's enemies want to hear, but rather tell the truth and confront lies.